About Us

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Tony Green founded CORE AxisAI after a decade of values-based work with people who could not afford a motivational slogan. He designs for people who have already seen what happens when a value is ignored.

He has lived both sides of the outcome curve. He went from Ferraris to food stamps and refused to let that be the last sentence. After o

Tony Green founded CORE AxisAI after a decade of values-based work with people who could not afford a motivational slogan. He designs for people who have already seen what happens when a value is ignored.

He has lived both sides of the outcome curve. He went from Ferraris to food stamps and refused to let that be the last sentence. After outliving his money supply, he discovered a calling in 2015 at a John Maxwell event — at his lowest point. He did not wait for the room to improve. He used the calling to change the room.

The observation that stuck: most people can talk a principle. Far fewer can show what they did with it seven days later. CORE is the machine around that gap. Participants work one principle at a time through a closed loop Tony first ran in live rooms, now instrumented so the same person can be followed over time. The product is not a sermon. It is an auditable record labs cannot scrape and cannot synthesize cleanly.

Tony runs the company as founder-operator: catalog, method, commercial path, and the rule that the architecture stays in-house. The through-line has not changed. Serve. Add value wherever the calling takes him.

Raffi Ceja leads all external communications, public positioning, and social media for C.O.R.E. He has served as a strategic advisor to the founder for 11 years on C.O.R.E. foundational architecture, shaping company direction through his wisdom beyond years, restraint, and intellectual rigor.

Prior to assuming leadership of Public Relation

Raffi Ceja leads all external communications, public positioning, and social media for C.O.R.E. He has served as a strategic advisor to the founder for 11 years on C.O.R.E. foundational architecture, shaping company direction through his wisdom beyond years, restraint, and intellectual rigor.

Prior to assuming leadership of Public Relations, Raffi was the bedrock advisor to the founding principles, providing counsel on strategy, governance, and long-term vision during CORE’s development. His encouragement and judgment have been instrumental in developing our framework and the discipline required to bring it to market.

As Director of Public Relations, Raffi now controls all external messaging, ensuring that C.O.R.E.’s communications reflect the same forensic integrity, clarity, and restraint that define its technology. He oversees media relations, analyst communications, social channels, and public announcements